Complete Site Redesign Improves Usability and Brand Image for Luxury Travel & Events Service
The existing site was missing its potential; under-used and lacking direction. The client asked us to help them define exactly how the site would be used by their clients, and to create a site that fulfilled those needs, taking the user on a clear, appealing customer journey with the ultimate aim of increasing conversion rates. The old website, which was cluttered and disjointed, needed a complete design overhaul to engage with the top end of the travel and events market.
We used a variety of UX solutions – including user personas, research, information architecture design, site maps and wireframes – to build a site designed uniquely for its users. Through a series of in-depth meetings with the clients and consultation with other experts in their industry, we built a brief that would meet both the brand requirements of the client and the usability needs of their customers. The result was a beautiful, image-driven site with a modern, sophisticated feel, engaging content and persuasive microcopy, taking users on a clear journey to make conversions.